Meet Zheng Xiang Xiang, a Douyin sensation whose minimalist approach is capturing hearts and earning millions within a blink of an eye. With her signature blank expressions and lightning-speed moves, she’s become a viral phenomenon, captivating audiences and making waves in the online world.
According to reports from Singaporean news site 8Days, Zheng’s marketing strategy is refreshingly simple. She effortlessly showcases products, swiftly mentioning their price, and then smoothly moves on without any elaborate sales pitches or detailed descriptions. It’s a no-frills, no-nonsense approach that seems to resonate with her audience.
In just three seconds, she manages to promote each product, and the results are staggering. Within a mere seven days, Zheng racks up an astonishing 100 million yuan, equivalent to around S$18.7 million. What sets her apart? It’s not just her lightning-fast pace, but also her trademark deadpan expression and rapid-fire delivery that make her stand out in the crowded world of live streaming.
Sporting her signature black halter dress reminiscent of a character from the film “No More Bets,” Zheng has been quietly building her presence in the live-streaming scene since 2017. However, it’s only recently that her popularity has skyrocketed, with her follower count surging past a million in just three days. She’s quickly earned the title of the “Dark Horse” of the Douyin e-commerce industry, leaving a lasting impression on viewers and industry insiders alike.
Tik Tok – @hengzhengxiang